Senior Manager – Field Marketing

Role Objective

CMR+ is a leading Intelligent Document Processing Platform conceived and designed to process documents, images, text at enterprise scale. A generic solution configurable by partners and clients. Capable of horizontal (across business and support processes) within a client, scaling within an industry in specific domains.  Soon to be PaaS and SaaS enabled this is an exciting time to join the company to define and execute a global multi-channel product marketing strategy.

Professional Know-how

Academic:

  • Bachelors or degree in marketing, communications, or a relevant field


Experience:

  • 8 – 10 years of experience

Working Relationships

Internal:

  • Delivery teams, internal stakeholders, and management team


External
:

  • Marketing agencies/vendors, advertising firms

Primary Responsibilities

The Senior Marketing Manager will:

  • Be responsible with end users in mind develop strategy and design of feature names, product description, product stories that accelerate colleague, client, partner, analyst understanding of our product and its application
  • The principal focus will be on the CMR+ product, its deployment as a PaaS and SaaS solution in the coming months
  • Engage sales, sales engineering, customers and partners and input to the development of the product roadmap. Responsible for articulating the product roadmap in a way suitable for internal and external stakeholders
  • Definition of product marketing strategy in collaboration with head of marketing and executive team
  • Define and execute workplan aligned to strategy
  • To collaborate closely with the COO, Product development leaders, Pre-Sales and Sales team on all materials and content and differentiated messaging associated with our portfolio of products and related roadmap
  • Collaborate with colleague marketeers, training and development teams to ensure internal communications, materials and external media messaging is aligned
  • Collaborate closely and lead on differentiated tech messaging with analysts structuring our internal analysis and external research in such a way as to positively position our product relative to analyst scoring models
  • Harness product knowledge and build differentiated product messaging that sets new products apart from others in the market to give them unique selling points

Competencies and Soft skills

  • Energetic, ambitious self-starter
  • Software vendor product marketing experience >3years
  • Ability to take seemingly complex tech features and ideas, identify critical points of differentiation with the market and convey them in simple terms appropriate for Business users, Procurement professionals, AW Sales and Sales Engineering
  • Experience in competitor and market research
  • Strong networking (internal and external) skills
  • Able to work effectively with senior management, team player
  • International travel may be required

Key Skills

  • Collaboration: ability to work with stakeholders across multiple teams and functions, manage projects and deliverables
  • Communication: excellent spoken and written communication skills for storytelling across various marketing channels
  • Research: strong research and analytical skills to study the industry, competitors and keep up to date with the newest and latest

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