The insurance industry is one of the most regulated and oldest business service industries in the world. An industry built on trust and customer care that is still reliant on the human touch by way of complicated, manual, and paper-based processes. As a result of this, customer care, one of the main pillars that the industry has been built on, lacked much-needed quality for a long time now. Customers have to endure time-consuming bureaucratic processes that are often not even tailored to their special needs or demands when it comes to applying for insurance policies.

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